International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Open Access | Fully Refereed | Peer Reviewed

ISSN: 2319-7064


Downloads: 147

Case Studies | Economics | China | Volume 6 Issue 3, March 2017


Multi-Platform Strategy: Tencent Case Study

Yuan Rong, Long Jiancheng


Abstract: Two-sides platform is hot topic in the new networked economy, and it is applied in many areas. Network effect is always appearing with two-sides platform. This paper use case study method to figure out how the platforms and services of Tencent contribute to each other and what results these interactions bring under the effect of economies of scope and economies of density theory. This thesis shows that 14 platforms of Tencent belong to four types and six secondary classifications of two-sides platform. The complex interactions between them result the decrease of costs and increase of users and traffics.


Keywords: two-sides platform, network effect, economies of scope, case study, Tencent


Edition: Volume 6 Issue 3, March 2017,


Pages: 110 - 115


How to Cite this Article?

Yuan Rong, Long Jiancheng, "Multi-Platform Strategy: Tencent Case Study", International Journal of Science and Research (IJSR), https://www.ijsr.net/get_abstract.php?paper_id=ART20171411, Volume 6 Issue 3, March 2017, 110 - 115

How to Share this Article?

Enter Your Email Address


Similar Articles with Keyword 'case study'

Downloads: 5

Research Paper, Economics, India, Volume 10 Issue 5, May 2021

Pages: 1291 - 1294

An Economic Analysis of Maize Production - A Case Study of Belur Taluk

Basavaraju H N, Dr. S. N Yogish

Share this Article

Downloads: 64 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Research Paper, Economics, China, Volume 9 Issue 11, November 2020

Pages: 1198 - 1202

Research on Credit Risk Management of Auto Finance - A Case Study of H Auto Finance Company

Zhao Linzi, Wang Tao

Share this Article

Similar Articles with Keyword 'platform'

Downloads: 106

Research Paper, Economics, China, Volume 7 Issue 4, April 2018

Pages: 198 - 202

The Status Quo, Problems and Countermeasures of Chinas Direct Investment to ASEAN

XiaoBing Jiang, Li ming Liu

Share this Article

Downloads: 108

Research Paper, Economics, China, Volume 6 Issue 3, March 2017

Pages: 1157 - 1161

Research on P2P Network Lending Pricing Based on Real Option

Pengbo Yang, Min Li

Share this Article

Similar Articles with Keyword 'network'

Downloads: 102

Research Paper, Economics, Indonesia, Volume 4 Issue 8, August 2015

Pages: 1724 - 1731

Economic Study of Non-Rice Consumption in Supporting Food Security (Study in Muna Regency of Southeast Sulawesi, Indonesia)

L.M. Harafah, La Ode Geo, Azis Muthalib

Share this Article

Downloads: 105

Research Paper, Economics, India, Volume 7 Issue 7, July 2018

Pages: 1184 - 1188

A Comprehensive Study of Macroeconomic Forecasting Models based on Neural Network

Aashi Agarwal, Shalini Gupta

Share this Article

Similar Articles with Keyword 'effect'

Downloads: 252 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Research Paper, Economics, India, Volume 9 Issue 3, March 2020

Pages: 393 - 395

Self Help Groups: A Mechanism for Social Entrepreneurship

Dr. Gaonkar Gopalakrishna M, Manjunatha M

Share this Article

Downloads: 0

Research Paper, Economics, Indonesia, Volume 10 Issue 1, January 2021

Pages: 345 - 350

Strategy for Accelerating Economic Development in Maluku Province Using Input-Output Table Approach

Mu'azam Shah, Maryunani, Nurul Badriyah

Share this Article

Similar Articles with Keyword 'economies'

Downloads: 1

Research Paper, Economics, India, Volume 10 Issue 7, July 2021

Pages: 775 - 778

NPA: A Formidable Challenge for the Indian Economy

Anshul Agarwal, Varun Gola

Share this Article

Downloads: 1 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Informative Article, Economics, India, Volume 10 Issue 10, October 2021

Pages: 511 - 514

Economic Impact of COVID-19 on Industrial Sectors in India - A Silver Lining for Some?

Tarunima Agarwal

Share this Article

Similar Articles with Keyword 'scope'

Downloads: 81 | Weekly Hits: ⮙1 | Monthly Hits: ⮙2

Review Papers, Economics, India, Volume 10 Issue 2, February 2021

Pages: 170 - 171

A Review of the True Meaning of Economic Growth and Variations in Rates of Economic Growth around the World

Aditya Syam

Share this Article

Downloads: 116

Research Paper, Economics, India, Volume 4 Issue 9, September 2015

Pages: 1611 - 1613

Resource use efficiency of the Sample Farms in Paddy Cultivation in Azamgarh District of U.P

Rajeev Singh, Santosh Kumar Mishra, Pravin Shahu

Share this Article

Similar Articles with Keyword 'case'

Downloads: 5

Research Paper, Economics, India, Volume 10 Issue 5, May 2021

Pages: 1291 - 1294

An Economic Analysis of Maize Production - A Case Study of Belur Taluk

Basavaraju H N, Dr. S. N Yogish

Share this Article

Downloads: 1

Research Paper, Economics, Vietnam, Volume 10 Issue 7, July 2021

Pages: 894 - 900

The Effect of Corporate Sustainability on Performance of Tourist Businesses and the Mediating Role of Employee Commitment, Investor Commitment and Community Participation: The Case in Vietnam South Central Coast

Vo Thi Tam, Vo Tan Phong

Share this Article

Similar Articles with Keyword 'study'

Downloads: 115

Research Paper, Economics, Nigeria, Volume 3 Issue 11, November 2014

Pages: 1739 - 1741

Determinants of Income from Small Scale Cassava Processing Activities in Ogo Oluwa Local Government Area, Ogbomoso of Oyo State

Adio M. O., Ajetunmobi O. A

Share this Article

Downloads: 5

Research Paper, Economics, India, Volume 10 Issue 5, May 2021

Pages: 1291 - 1294

An Economic Analysis of Maize Production - A Case Study of Belur Taluk

Basavaraju H N, Dr. S. N Yogish

Share this Article
Top