International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Open Access | Fully Refereed | Peer Reviewed

ISSN: 2319-7064




Downloads: 108

Research Paper | Social Science | Sri Lanka | Volume 6 Issue 3, March 2017


Evaluation of National Film Corporations Business Strategy for Film Distribution in Sri Lanka

Jasmine Nanayakkara, M. W. A. P Jayatilaka


Abstract: The purpose of this study is to evaluate the business strategy of the National Film Corporation for film distribution from 2002 to 2012 in Sri Lanka. A successful business strategy can be effective to satisfy the demand of viewing films for cinemagoers. To analyze the effectiveness of the business strategy, Rumelts four criteria for strategy evaluation method was used. Research uses grounded theory and adopts a qualitative approach of in-depth interviews from the relevant key informants of the of Sri Lankas film industry. Relevant secondary information and data were obtained from the authorities. The suitable suggestions on cinema hall development and modern technology innovation were proposed. Besides, further research areas to streamline the business strategy for film distribution are made for the National Film Corporation.


Keywords: Business Strategy, Grounded theory, Rumelts Four Criteria, Strategy Evaluation


Edition: Volume 6 Issue 3, March 2017,


Pages: 597 - 603


How to Cite this Article?

Jasmine Nanayakkara, M. W. A. P Jayatilaka, "Evaluation of National Film Corporations Business Strategy for Film Distribution in Sri Lanka", International Journal of Science and Research (IJSR), https://www.ijsr.net/get_abstract.php?paper_id=ART20171290, Volume 6 Issue 3, March 2017, 597 - 603

How to Share this Article?

Enter Your Email Address


Similar Articles with Keyword 'Business'

Downloads: 1 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Research Paper, Social Science, Philippines, Volume 11 Issue 1, January 2022

Pages: 265 - 272

The Metamorphosis of Zone 2 Women: Women Empowerment through Sustainable Extension Program

Cecilia C. Garson, Jennelyn Artates, Donald Dayo, Michelle Acuavera

Share this Article

Downloads: 3

Research Paper, Social Science, India, Volume 10 Issue 9, September 2021

Pages: 183 - 187

Impact of SHGs on Social Empowerment of Rural Women with Specific Reference to Jorhat District of Assam

Sadala Rajasri, Manju Duttu Das

Share this Article

Similar Articles with Keyword 'Strategy'

Downloads: 137

Review Papers, Social Science, Kenya, Volume 5 Issue 11, November 2016

Pages: 988 - 991

Social Cultural Beliefs and Practices Inhibiting Behaviour Change among Bakhayo Men in the Era of HIV and AIDS: A Case of Nambale Division Busia County

Mudy J. Peter, Samuel Juma

Share this Article

Downloads: 1 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Research Paper, Social Science, Philippines, Volume 11 Issue 1, January 2022

Pages: 265 - 272

The Metamorphosis of Zone 2 Women: Women Empowerment through Sustainable Extension Program

Cecilia C. Garson, Jennelyn Artates, Donald Dayo, Michelle Acuavera

Share this Article

Similar Articles with Keyword 'theory'

Downloads: 1

Research Paper, Social Science, India, Volume 10 Issue 6, June 2021

Pages: 924 - 936

The Manufactured Clash: Role of Arab State-Media in Conflict Resolution in the Gulf

Shubhda Chaudhary

Share this Article

Downloads: 1 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Research Paper, Social Science, Philippines, Volume 11 Issue 1, January 2022

Pages: 265 - 272

The Metamorphosis of Zone 2 Women: Women Empowerment through Sustainable Extension Program

Cecilia C. Garson, Jennelyn Artates, Donald Dayo, Michelle Acuavera

Share this Article

Similar Articles with Keyword 'Four'

Downloads: 45

Review Papers, Social Science, India, Volume 10 Issue 3, March 2021

Pages: 567 - 569

The Caste System in Indian Politics

Ratan Bar

Share this Article

Downloads: 68

Research Paper, Social Science, Benin, Volume 9 Issue 12, December 2020

Pages: 547 - 553

Functional Characteristics of Cooperatives from the Perspective of Social Justice: Case Study of Village Cotton Producers Cooperatives in the Department of Alibori, Benin

Ammadou SOULE ALASSANE MANNE, Ismail MOUMOUNI, Emmanuel SEKLOKA

Share this Article

Similar Articles with Keyword 'Criteria'

Downloads: 59

Research Paper, Social Science, Indonesia, Volume 10 Issue 1, January 2021

Pages: 1132 - 1135

Management of Conservation Area and Development of Leuser Kedah Forest Ecowisata, Village Penosan Sepakat, Blangjerango District, Gayo Lues Regency

Rayani Fitri, M Ali S, Abdullah Abdullah

Share this Article

Downloads: 110 | Monthly Hits: ⮙1

Research Paper, Social Science, India, Volume 8 Issue 8, August 2019

Pages: 1226 - 1230

Role of Personality Traits in Mate Selection Preferences among College Students in Karnataka

Sandhya S. J.

Share this Article
Top