Downloads: 47
Survey Paper | Computer Science & Engineering | India | Volume 5 Issue 10, October 2016
Paid and Non-Paid Marketing Strategies for Search Engine Optimization
Elton D'souza; Gursheen Grewal; Divya Unnikrishnan; Neelam Phadnis
Abstract: Search Engine Optimization (SEO) is a way to get more visitors to your website by making it appear in the top searches for a query. It is a technique to obtain a higher ranking and drive traffic in the search engines. SEO has become necessary as the internet is a fast growing space and there is a lot of competition in the market to reach a higher position in the search engine. Web presence of an organization is the best way for it to reach out to its target customers which will in turn be profitable if it is optimized,. so if the name of the organization appears in the top of the search list it would be beneficial to them in increasing traffic as generally users prefer the first ten search outcomes. In this paper we have discussed about search engine optimization, paid and non paid search engine marketing strategies and the various factors which affect the SEO. Paid marketing strategies include Cost per click, Cost per impression, Adword Auction. Non Paid marketing strategies include s in tags and maintaining your website link structure.
Keywords: Search Engine Optimization, Paid/Non Paid Marketing Strategies, websites, page rank.
Edition: Volume 5 Issue 10, October 2016,
Pages: 1554 - 1557
How to Cite this Article?
Elton D'souza; Gursheen Grewal; Divya Unnikrishnan; Neelam Phadnis, "Paid and Non-Paid Marketing Strategies for Search Engine Optimization", International Journal of Science and Research (IJSR), https://www.ijsr.net/get_abstract.php?paper_id=ART20162514, Volume 5 Issue 10, October 2016, 1554 - 1557
How to Share this Article?
Similar Articles with Keyword 'Search Engine Optimization'
Downloads: 110
Review Papers, Computer Science & Engineering, India, Volume 4 Issue 2, February 2015
Pages: 2007 - 2011Approaches for User Image Search-goals with Implicit Guidance of User: A Survey
Apurva S. Gomashe, R. R. Keole
Downloads: 137
Research Paper, Computer Science & Engineering, India, Volume 2 Issue 12, December 2013
Pages: 403 - 408An Improved Search Engine by Semantic Web using Ontology
P. Hema Priya, R. RangaRaj
Similar Articles with Keyword 'websites'
Downloads: 68
Survey Paper, Computer Science & Engineering, India, Volume 9 Issue 12, December 2020
Pages: 890 - 894A Survey on Types of Crawlers and Web Searching Algorithms
T. Yogameera, Dr. D. Shanthi
Downloads: 101 | Monthly Hits: ⮙1
Research Paper, Computer Science & Engineering, India, Volume 9 Issue 9, September 2020
Pages: 759 - 761Empirical Study of Fake Reviews Detection of Online Reviews from E-Commerce Website
Phani K. Cheruku, Atul Kumar
Similar Articles with Keyword 'page rank'
Downloads: 107
Research Paper, Computer Science & Engineering, India, Volume 4 Issue 7, July 2015
Pages: 1580 - 1582Personalized Web Search using Ontology and Page Ranking
A. N. R. Latha Kumari
Downloads: 109
M.Tech / M.E / PhD Thesis, Computer Science & Engineering, India, Volume 4 Issue 11, November 2015
Pages: 1144 - 1146Identify Ranking Position with Web Forum Users
Kavitha.D, P. Sathyapriya
Similar Articles with Keyword 'Search'
Downloads: 155
Research Paper, Computer Science & Engineering, India, Volume 6 Issue 8, August 2017
Pages: 868 - 874Study of Power Management in Adhoc Networks
Anandhi Giri, S. K. Srivatsa
Downloads: 0
Research Paper, Computer Science & Engineering, India, Volume 10 Issue 11, November 2021
Pages: 1044 - 1052A Comprehensive Study of Various Sorting Algorithms
Cherukuri Nischay Sai
Similar Articles with Keyword 'Engine'
Downloads: 1
Survey Paper, Computer Science & Engineering, India, Volume 10 Issue 6, June 2021
Pages: 716 - 720A Comprehensive Study of Elasticsearch
Nikita Kathare, O. Vinati Reddy, Dr. Vishalakshi Prabhu
Downloads: 1 | Monthly Hits: ⮙1
Research Paper, Computer Science & Engineering, India, Volume 10 Issue 10, October 2021
Pages: 1137 - 1146Time Series Visualization using Transformer for Prediction of Natural Catastrophe
Shivam Pandey, Mahek Jain
Similar Articles with Keyword 'Optimization'
Downloads: 1
Survey Paper, Computer Science & Engineering, India, Volume 10 Issue 5, May 2021
Pages: 948 - 951Survey on Various Image Segmentation Techniques
Babita Chauhan
Downloads: 1
Research Paper, Computer Science & Engineering, India, Volume 10 Issue 9, September 2021
Pages: 939 - 945Load Balancing in Cloud Computing Using Optimization Algorithm
Manpreet Kaur, Dr. Amandeep Kaur
Similar Articles with Keyword 'Paid'
Downloads: 107
Review Papers, Computer Science & Engineering, India, Volume 3 Issue 5, May 2014
Pages: 979 - 982Delay-Tolerant Bulk Information Transfers on the Web
A. Amarnath
Downloads: 107
Research Paper, Computer Science & Engineering, India, Volume 4 Issue 6, June 2015
Pages: 2762 - 2766Large Scale Data Shared by Peer to Peer Based System in Shared Network
Bhavsar Harshada V., Dr. S. V. Gumaste, Prof. Deokate Gajanan S.
Similar Articles with Keyword 'Marketing'
Downloads: 99
Survey Paper, Computer Science & Engineering, India, Volume 3 Issue 12, December 2014
Pages: 1486 - 1489Mobile Based Marketing System Using Privacy and Security Aware Location Based Rewarding System
Digvijay A. Patil, Yogesh B. Gurav
Downloads: 111
Research Paper, Computer Science & Engineering, India, Volume 4 Issue 7, July 2015
Pages: 1729 - 1732Online Product Promotion with Hadoop Technology
Anuradha G. Khade, Y. B. Gurav
Similar Articles with Keyword 'Strategies'
Downloads: 1
Survey Paper, Computer Science & Engineering, India, Volume 10 Issue 5, May 2021
Pages: 948 - 951Survey on Various Image Segmentation Techniques
Babita Chauhan
Downloads: 1
Research Paper, Computer Science & Engineering, India, Volume 10 Issue 9, September 2021
Pages: 939 - 945Load Balancing in Cloud Computing Using Optimization Algorithm
Manpreet Kaur, Dr. Amandeep Kaur