International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064




Downloads: 158 | Views: 170

Research Paper | Management | India | Volume 5 Issue 10, October 2016


Study of Factors Influencing Smart Phone Purchase by Consumers in Gwalior City

Dr. Anil Vashisht


Abstract: Now days understanding consumers buying behaviour and decision making process are becoming very complex across the product markets. When it comes to technological product markets like smart phone, which is marked by rapidly changing technologies, it becomes further complex. Therefore it becomes imperative for the researchers and marketers to understand how consumers make purchase decisions, so that an effective marketing strategy could be designed. This study mainly focuses on understanding the external factors like demographic variables, product attribute, advertisement and promotional schemes etc. , which influence the buying behaviour of consumers. It also attempts to analyze the relationship between such factors and its influence on purchase decisions made by the consumers. For conduction of this study, the Descriptive research design was adopted and the data was collected through primary sources. The respondents were selected through Simple Random Sampling technique and questionnaire was used as a tool to conduct the survey.


Keywords: Consumer Buying Behaviour, Smart Phone Purchase, Demographic Factors Marketing Stimuli, Purchase Influence


Edition: Volume 5 Issue 10, October 2016,


Pages: 997 - 1002


How to Download this Article?

Type Your Email Address below to Download the Article PDF


How to Cite this Article?

Dr. Anil Vashisht, "Study of Factors Influencing Smart Phone Purchase by Consumers in Gwalior City", International Journal of Science and Research (IJSR), Volume 5 Issue 10, October 2016, pp. 997-1002, https://www.ijsr.net/get_abstract.php?paper_id=ART20162169



Similar Articles with Keyword 'Consumer'

Downloads: 138 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Research Paper, Management, India, Volume 5 Issue 10, October 2016

Pages: 11 - 15

Demand Management by Auto Component Manufacturers - A Study of Strategies

Dr. Gopaldas Pawan Kumar

Share this Article

Downloads: 0

Research Paper, Management, India, Volume 9 Issue 11, November 2020

Pages: 1577 - 1581

Global Challenges and Opportunities Post Pandemic

Rebecca F. D'souza

Share this Article



Top