International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Open Access | Double Blind Reviewed

ISSN: 2319-7064


Downloads: 138 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Research Paper | Management | India | Volume 5 Issue 10, October 2016


Demand Management by Auto Component Manufacturers - A Study of Strategies

Dr. Gopaldas Pawan Kumar


Abstract: Demand for most of the consumer products fluctuates over a year due to various competitive reasons. In such scenarios, demand management is an important tool for meeting the demand. In automobile sector, the role played by auto-component manufacturers (ACMs) is very important as they have to to keep the assembly lines of the automobile manufacturer (s) running under varying demand scenarios. With huge investments, the industry provides varied economic dividends. Being a single source of supply or a supplier to many segments, the responsibility of the ACMs is very high. Both in the short term and long term, they need to adopt sales and manufacturing strategies to manage the fluctuating demand. The paper apart from identifying the role, principles and mechanism of demand management also provides the results of the research study undertaken to find out the strategies adopted by ACMs for managing the demand in India. The results show that their strategies revolve around capacity, workforce, price discounts, sub-contracting and plant closures, depending on the severity of the situations.


Keywords: Auto component, Capacity, Demand, Strategies, Sub-contracting, Supply


Edition: Volume 5 Issue 10, October 2016,


Pages: 11 - 15


How to Download this Article?

You Need to Register Your Email Address Before You Can Download the Article PDF


How to Cite this Article?

Dr. Gopaldas Pawan Kumar, "Demand Management by Auto Component Manufacturers - A Study of Strategies", International Journal of Science and Research (IJSR), Volume 5 Issue 10, October 2016, pp. 11-15, https://www.ijsr.net/get_abstract.php?paper_id=ART20161939

Click below to Watch Video Lecture of Above Article

ePresentation

Share this Video Lecture

Similar Articles with Keyword 'Capacity'

Downloads: 134

Research Paper, Management, Sierra Leone, Volume 9 Issue 2, February 2020

Pages: 1553 - 1557

How Organizational Structures Affect Project Outcomes

Crispin George [7]

Share this Article

Downloads: 242 | Weekly Hits: ⮙2 | Monthly Hits: ⮙3

Research Paper, Management, Sierra Leone, Volume 9 Issue 3, March 2020

Pages: 102 - 106

The Significance of Auditing in Project Management

Crispin George [7]

Share this Article
Top