Attitude towards Clearance Sales of Liked and Dislike Brands: A Study of Shopperstop
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Open Access | Fully Refereed | Peer Reviewed International Journal

ISSN: 2319-7064

Research Paper | Management | India | Volume 5 Issue 8, August 2016

Attitude towards Clearance Sales of Liked and Dislike Brands: A Study of Shopperstop

Dr. Kamini Khanna

Clearance Sales figure as one of the crucial selling policies that business firms have. In a clearance sale, the selling price of the product takes with the fading of the fashion or the season, and allows the seller to official excess goods into the market. In the study, we undertook the study of Attitude towards Clearance Sales of Liked and Disliked Brands. The study yielded five factors of the attitude towards clearance sales of liked and disliked brands. These factors were Excitement, Brand Preference, Brand Opinion, Leadership, Price-Image Sensitivity and Peer Influence. Further, it was found that among all the extract factors, Brand Preferences is the is the most important determinant of attitude towards clearance of sales.

Keywords: Clearance Sales, Attitude, Consumer Behavior

Edition: Volume 5 Issue 8, August 2016

Pages: 922 - 925

Share this Article

How to Cite this Article?

Dr. Kamini Khanna, "Attitude towards Clearance Sales of Liked and Dislike Brands: A Study of Shopperstop", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=ART20161091, Volume 5 Issue 8, August 2016, 922 - 925

116 PDF Views | 97 PDF Downloads

Download Article PDF



Similar Articles with Keyword 'Attitude'

Research Paper, Management, Malaysia, Volume 6 Issue 9, September 2017

Pages: 705 - 710

Does Global Human Resource Practice Affect Employee Job Satisfaction In Palestinian Firms? An Evidence?Based Analytical

Tamer M. Alkadash

Share this Article

Research Paper, Management, India, Volume 8 Issue 3, March 2019

Pages: 1541 - 1542

A Study on Consumers Perception towards Organic Food Products in Coimbatore

R. Hemapriya

Share this Article

Research Paper, Management, India, Volume 9 Issue 2, February 2020

Pages: 710 - 712

Factors Affecting Students Attitude towards Online Shopping

Dr. M. Ganesan

Share this Article

Research Paper, Management, Indonesia, Volume 4 Issue 11, November 2015

Pages: 1075 - 1081

Policy Perspective in the Implementation of Main Tasks and the Police Unit Civil Service Functions in Kendari City

Ridwansyah Taridala, Wempy Banga, Nurwati, Jamal Bake

Share this Article

Research Paper, Management, Jordan, Volume 7 Issue 1, January 2018

Pages: 1286 - 1290

A Literature Review of King Abdullah II Center Standard in Health Care Sector in Jordan

Anas AL-Mhasnah, Fauzilah Salleh, Lara Younes Al-Deabes, Haya Ahmmad Al-hjaj

Share this Article

Similar Articles with Keyword 'Consumer Behavior'

Research Paper, Management, India, Volume 3 Issue 6, June 2014

Pages: 1421 - 1426

Exploring the Relationships between Environmental Concern and Ecologically Conscious Consumer Behavior: An Empirical Study

Monica Bedi, Neha Gulati

Share this Article

Research Paper, Management, India, Volume 5 Issue 2, February 2016

Pages: 1490 - 1491

A Study on Customer Attitude towards Smartphones with Special References to Ooty, The Nilgiris District

A. Sivaprakash, Dr. G. Chandrasekaran

Share this Article

Research Paper, Management, India, Volume 5 Issue 8, August 2016

Pages: 922 - 925

Attitude towards Clearance Sales of Liked and Dislike Brands: A Study of Shopperstop

Dr. Kamini Khanna

Share this Article

Research Paper, Management, India, Volume 5 Issue 5, May 2016

Pages: 1612 - 1616

Consumer Behaviour towards Consumer Durable Goods in Thiruvarur District

P. Sathya, C. Vijayasanthi

Share this Article

Research Paper, Management, India, Volume 3 Issue 5, May 2014

Pages: 1347 - 1349

Factors Influencing Consumer Buying Behavior: A Review (with reference to Online Shopping)

Satish Rewatkar

Share this Article
Top