International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Since Year 2012 | Open Access | Double Blind Reviewed

ISSN: 2319-7064




Downloads: 158

Research Paper | Management | Indonesia | Volume 6 Issue 8, August 2017


Perceived Factors Influencing Consumer Trust and Its Impact on Online Purchase Intention in Indonesia

Joko Wijoseno WR | Maya Ariyanti [6]


Abstract: This research tries to examine the factors that influence consumer perception to do online shopping in Indonesia. Based on previous study, one of the key factor that affect customer intention to purchase online is trust. The purpose of this study is to investigate the impact of Indonesian consumers trust on their intention to purchase in Indonesian marketplace. The model that used in this study suggests a significant relationship between online trust in combination with perceived technology and online purchase intention. This model also suggests that online trust mediates the effects of e-commerce knowledge, perceived reputation, perceived risk and perceived technology toward online purchase intention. This study was done by determining the indicator of each used variables based on previous research. The operationalization of variables was done in the making of questionnaires so that each question has the highest relevance to its variable. We did the calculation analysis using PLS-SEM method using SmartPLS v.3.2.6. The results shows that all relationship between these variables are significant except between perceived reputation and online trust. This study confirms that Indonesian consumers trust has significant effect on their online purchase intention. The implication of this result are discussed for researchers and practical world.


Keywords: E-commerce, Perceived Risk, Perceived Technology, Online Trust, Online Purchase Intention


Edition: Volume 6 Issue 8, August 2017,


Pages: 961 - 968


How to Cite this Article?

Joko Wijoseno WR, Maya Ariyanti, "Perceived Factors Influencing Consumer Trust and Its Impact on Online Purchase Intention in Indonesia", International Journal of Science and Research (IJSR), Volume 6 Issue 8, August 2017, pp. 961-968, https://www.ijsr.net/get_abstract.php?paper_id=8081706

How to Share this Article?






Similar Articles with Keyword 'Perceived Risk'

Downloads: 46

Research Paper, Management, China, Volume 10 Issue 3, March 2021

Pages: 434 - 443

Research on User Information Adoption in Online Health Communities

Zhu Liu

Share this Article

Downloads: 122

Research Paper, Management, Zimbabwe, Volume 4 Issue 10, October 2015

Pages: 2093 - 2096

The Relationship between Gender, Product Category and the Constructs of Private Label Brand Perception in Zimbabwe

Sarah Nyengerai

Share this Article


Top