International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Open Access | Fully Refereed | Peer Reviewed

ISSN: 2319-7064


Downloads: 158 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Research Paper | Accounting | India | Volume 7 Issue 2, February 2018


A Study on Consumer Behaviour of Women in Durable Goods - With Special Reference to Tiruvarur

P. Sathya, Dr. R. Indirajith


Abstract: The globalization and liberalization operation of businesses have given an opportunity to the customers/ consumers to select one out of various similar products available in the market. The global trend in the market have affected the consumer & #039, s behavior to a great extent, whether it is a case of seller operating in international, regional, local level or a case of consumers involved in purchasing consumable/ industrial products. The marketers have to play a key role in attracting the potential buyers in favor of their products. The buying decision varies as per the information available with the women consumer before buying a particular product. This study concludes that the competitive market provides opportunity on one hand and threats on the other hand to both the consumer segment of women and products of the product. It is quite important to improve core product with value addition to enrich customer satisfaction more in the similar price range. Not only quality improvements but improvement in after sales service can develop and replace demand for consumer durables as well as for replacement of the products.


Keywords: Consumer Durable Goods


Edition: Volume 7 Issue 2, February 2018,


Pages: 191 - 193


How to Cite this Article?

P. Sathya, Dr. R. Indirajith, "A Study on Consumer Behaviour of Women in Durable Goods - With Special Reference to Tiruvarur", International Journal of Science and Research (IJSR), https://www.ijsr.net/get_abstract.php?paper_id=29011801, Volume 7 Issue 2, February 2018, 191 - 193

How to Share this Article?

Enter Your Email Address


Similar Articles with Keyword 'Consumer'

Downloads: 25 | Weekly Hits: ⮙2 | Monthly Hits: ⮙2

Doctoral Thesis, Accounting, India, Volume 10 Issue 4, April 2021

Pages: 208 - 210

An Overview of Fast Moving Consumer Goods (FMCG) of India

Rameshbhai G. Pawar, Dr. R. K. Dave

Share this Article

Downloads: 90

Research Paper, Accounting, Ivory Coast, Volume 6 Issue 10, October 2017

Pages: 1562 - 1565

Technical Sheet of Contribution to the Study and Valorization of the Therapeutic Potential of Pepper Capsicum frutescens var. soudanais used in the Traditional Pharmacopoeia in Cote dIvoire

Yao Kouadio, Dan CG, Kouassi KC, Gonnety TJ

Share this Article

Similar Articles with Keyword 'Goods'

Downloads: 2

Research Paper, Accounting, India, Volume 10 Issue 6, June 2021

Pages: 825 - 829

Inventory Management: Performance Appraisal of Selected Paper Companies

Dr. M. Sasi Bhushan

Share this Article

Downloads: 25 | Weekly Hits: ⮙2 | Monthly Hits: ⮙2

Doctoral Thesis, Accounting, India, Volume 10 Issue 4, April 2021

Pages: 208 - 210

An Overview of Fast Moving Consumer Goods (FMCG) of India

Rameshbhai G. Pawar, Dr. R. K. Dave

Share this Article
Top