International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Open Access | Fully Refereed | Peer Reviewed

ISSN: 2319-7064


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Research Paper | Home Science | India | Volume 5 Issue 12, December 2016


A Study of Attitude of College Going Girls towards Colour and Design as a Function of their Personality Trait

Sarita Nitin Joshi, Dr. Shipra Banerjee


Abstract: Colour and design plays an important role in dress of college going girls Fashion Industry, boutiques, dress designers, Fashion designers and shops in India as well as world, they all dependent on attitudes of the person towards colour & design of garment.58 % girls selected tints- light colours for their personality and 42 % selected shades-dark colours. Cool colours were choice of 88 % girls only 12 % chosen warm colours. Generally extrovert personalities prefer and geometrical designs, Introvert or ambient personalities generally prefer floral designs.92 % girls agreed that Black & White colours give impressive look.


Keywords: Colour, Design, Personality, Attitude


Edition: Volume 5 Issue 12, December 2016,


Pages: 378 - 382


How to Cite this Article?

Sarita Nitin Joshi, Dr. Shipra Banerjee, "A Study of Attitude of College Going Girls towards Colour and Design as a Function of their Personality Trait", International Journal of Science and Research (IJSR), https://www.ijsr.net/get_abstract.php?paper_id=24111604, Volume 5 Issue 12, December 2016, 378 - 382

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