Abstract: Relational Capital and Business Performance of Pharmaceutical Firms in Kenya
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Open Access | Fully Refereed | Peer Reviewed

ISSN: 2319-7064

Downloads: 114

Research Paper | Management | Kenya | Volume 3 Issue 8, August 2014

Relational Capital and Business Performance of Pharmaceutical Firms in Kenya

Dr. James Mark Ngari

Relational capital is the ability of an organization to interact positively with business community members to motivate the potential for wealth creation by enhancing human and structural capital Relational capital comprises the knowledge embedded in all the relationships an organization develops whether it is with customers, competitors, suppliers, trade associations or government bodies. The purpose of the study was to test the relationship between relational capital as a component of intellectual capital and business performance of the pharmaceutical firms in Kenya. The specific objectives were to determine whether Strategic Alliances, Licensing and Agreements, Customer and Supplier Relations and customer knowledge influence business performance of pharmaceutical firms in Kenya. The study was carried out in Nairobi since most of the pharmaceutical firms were located here apart from a few, which were based outside Nairobi. The research study adapted three research designs namely: Quantitative, explanatory and descriptive research design. The target population constituted 89 pharmaceutical firms and the sample frame was comprised of 31 local pharmaceutical firms licensed by pharmacy and poisons board in 2010-2011 which formed the sample size, thus represented 35 % of the total population. Purposive sampling procedure was used to arrive at 31 pharmaceutical firms while judgmental sampling was used to target the human resource managers. Out of the 31 pharmaceutical firms the response rate was 18 companies. The instrument of data collection was a structured questionnaire with questions anchored on a five (5) point likert type ranking scale which was administered to the respondents. The data processing and analysis was done mainly by the use of logarithmic multiple linear regression analysis. The results and findings of the study indicated that the components of relational capital influenced business performance of pharmaceutical firms in Kenya. The overall model indicated that Customer Suppliers Relations with a P-Value of 0.031and Customer Knowledge with a P-value of 0.070 had positive and significant influence to business performance of pharmaceutical firms in Kenya, while Strategic Alliance Licensing Agreement 0.160 had a positive but insignificant influence on business performance.

Keywords: Customer Suppliers Relations, Customer Knowledge, Strategic Alliance Licensing Agreement, Business Performance, Pharmaceutical Firms

Edition: Volume 3 Issue 8, August 2014

Pages: 1110 - 1115

Share this Article

How to Cite this Article?

Dr. James Mark Ngari, "Relational Capital and Business Performance of Pharmaceutical Firms in Kenya", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=2015399, Volume 3 Issue 8, August 2014, 1110 - 1115

Enter Your Email Address


Similar Articles with Keyword 'Business Performance'

Downloads: 117

Research Paper, Management, Indonesia, Volume 4 Issue 12, December 2015

Pages: 1491 - 1498

The Impact of Personality Traits and Governance Mechanisms on Business Performance of SMEs in Kendari City

La Hatani and Farhan RI

Share this Article

Downloads: 122 | Monthly Hits: ⮙1

Research Paper, Management, Kenya, Volume 5 Issue 5, May 2016

Pages: 1500 - 1506

Effect of Business Incubator Services on Performance of Business Ventures at Nairobi Incubation Lab, Kenya

Dorcas Njoki Mungai, Dr. Agnes Njeru

Share this Article

Similar Articles with Keyword 'Customer'

Downloads: 231 | Weekly Hits: ⮙2 | Monthly Hits: ⮙2

Research Paper, Management, Sierra Leone, Volume 9 Issue 3, March 2020

Pages: 102 - 106

The Significance of Auditing in Project Management

Crispin George

Share this Article

Downloads: 0

Research Paper, Management, India, Volume 9 Issue 11, November 2020

Pages: 1577 - 1581

Global Challenges and Opportunities Post Pandemic

Rebecca F. D'souza

Share this Article

Similar Articles with Keyword 'Suppliers'

Downloads: 181 | Weekly Hits: ⮙1 | Monthly Hits: ⮙2

Research Paper, Management, India, Volume 8 Issue 2, February 2019

Pages: 1116 - 1120

Emerging Needs and Importance of Green Supply Chain Management - A Case Study

Raj Kumar Malik, Dr. Gyanesh Kumar Sinha

Share this Article

Downloads: 108

Research Paper, Management, Uganda, Volume 5 Issue 4, April 2016

Pages: 1438 - 1446

Information Flow Management and the Effectiveness of the Supply Chain of Essential Medicines in the Public Sector. Evidence from Selected Public Hospitals in Uganda: A Downward Perspective

John Charles Okiria, R. Mwirumubi, K.A Mpaata

Share this Article

Similar Articles with Keyword 'Relations'

Downloads: 136

Research Paper, Management, Mexico, Volume 4 Issue 11, November 2015

Pages: 635 - 644

Empirical Study of the Top Management, their Skills and Abilities Case: Firms in Cuernavaca, Morelos. Mexico

Augusto Renato Perez Mayo PhD, Jose Alberto Hernandez Aguilar PhD, Luz Stella Vallejo Trujillo PhD

Share this Article

Downloads: 231 | Weekly Hits: ⮙2 | Monthly Hits: ⮙2

Research Paper, Management, Sierra Leone, Volume 9 Issue 3, March 2020

Pages: 102 - 106

The Significance of Auditing in Project Management

Crispin George

Share this Article

Similar Articles with Keyword 'Knowledge'

Downloads: 147

Research Paper, Management, Sierra Leone, Volume 9 Issue 2, February 2020

Pages: 973 - 978

The Essence of Risk Identification in Project Risk Management: An Overview

Crispin George

Share this Article

Downloads: 165 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Research Paper, Management, India, Volume 7 Issue 6, June 2018

Pages: 958 - 964

A Comparison between Engineering and Arts Faculty in Knowledge Sharing

J Antonette Asumptha, M Punniyamoorthy, Collin Joseph Xavier M

Share this Article

Similar Articles with Keyword 'Strategic'

Downloads: 1

Research Paper, Management, Timor-Leste, Volume 10 Issue 7, July 2021

Pages: 375 - 391

Strategic Leadership and Organizational Culture; Timor-Leste National Police Performance (Empirical Study on the National Police of Timor-Leste)

Arquimino Ramos

Share this Article

Downloads: 41

Research Paper, Management, Bulgaria, Volume 10 Issue 3, March 2021

Pages: 577 - 584

The Construction Cluster - A Factor for Sustainable Development of the Construction Market and the Company

Aneta Marichova

Share this Article

Similar Articles with Keyword 'Alliance'

Downloads: 117

Research Paper, Management, Bulgaria, Volume 8 Issue 11, November 2019

Pages: 1008 - 1013

The Creation of a Strategic Alliance - A Factor for the Successful Development of a Small Construction Firm

Aneta Marichova

Share this Article

Downloads: 123

M.Tech / M.E / PhD Thesis, Management, Kenya, Volume 3 Issue 10, October 2014

Pages: 1309 - 1314

The Role of Strategic Positioning On Products Performance in the Telecommunications Industry in Kenya

Mary Anyango Onguko; Dr. Mary Ragui

Share this Article

Similar Articles with Keyword 'Licensing'

Downloads: 118

Research Paper, Management, Kenya, Volume 4 Issue 4, April 2015

Pages: 973 - 980

Factors Influencing Growth of Youth Owned Small and Medium Enterprises in Nairobi County, Kenya

Huka Sharu, Dr. Wario Guyo

Share this Article

Downloads: 129

Research Paper, Management, Indonesia, Volume 5 Issue 2, February 2016

Pages: 1205 - 1209

Organizational Structure of Institutional Investment in Bandung City, West Java Province, Indonesia

Dewi Gartika

Share this Article

Similar Articles with Keyword 'Agreement'

Downloads: 103

Research Paper, Management, Kenya, Volume 7 Issue 8, August 2018

Pages: 1433 - 1437

Factors Affecting Collective Bargaining Processes in Kenyas State Corporations - The Case of Postal Corporation of Kenya

Solomon Kiawa

Share this Article

Downloads: 116

Survey Paper, Management, Kenya, Volume 4 Issue 6, June 2015

Pages: 2607 - 2610

Employee Characteristics and Job Satisfaction

Christine Anyango, Dr. Patrick Ojera, Dr. Isaac Ochieng

Share this Article

Similar Articles with Keyword 'Business'

Downloads: 136

Research Paper, Management, Mexico, Volume 4 Issue 11, November 2015

Pages: 635 - 644

Empirical Study of the Top Management, their Skills and Abilities Case: Firms in Cuernavaca, Morelos. Mexico

Augusto Renato Perez Mayo PhD, Jose Alberto Hernandez Aguilar PhD, Luz Stella Vallejo Trujillo PhD

Share this Article

Downloads: 0

Research Paper, Management, India, Volume 9 Issue 11, November 2020

Pages: 1577 - 1581

Global Challenges and Opportunities Post Pandemic

Rebecca F. D'souza

Share this Article

Similar Articles with Keyword 'Performance'

Downloads: 133 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Research Paper, Management, Sierra Leone, Volume 9 Issue 2, February 2020

Pages: 1553 - 1557

How Organizational Structures Affect Project Outcomes

Crispin George

Share this Article

Downloads: 136

Research Paper, Management, Mexico, Volume 4 Issue 11, November 2015

Pages: 635 - 644

Empirical Study of the Top Management, their Skills and Abilities Case: Firms in Cuernavaca, Morelos. Mexico

Augusto Renato Perez Mayo PhD, Jose Alberto Hernandez Aguilar PhD, Luz Stella Vallejo Trujillo PhD

Share this Article

Similar Articles with Keyword 'Pharmaceutical'

Downloads: 115

Survey Paper, Management, India, Volume 5 Issue 11, November 2016

Pages: 1703 - 1706

Pharmaceutical Machinery Manufacturing Indian & Global Markets

V Mohana Krishna Goud

Share this Article

Downloads: 119

Dissertation Chapters, Management, India, Volume 4 Issue 1, January 2015

Pages: 1479 - 1481

Emotional Intelligence and Alienation Study among the Middle Level Managers

Piar Chand, Tanvi Mahajan

Share this Article

Similar Articles with Keyword 'Firms'

Downloads: 136

Research Paper, Management, Mexico, Volume 4 Issue 11, November 2015

Pages: 635 - 644

Empirical Study of the Top Management, their Skills and Abilities Case: Firms in Cuernavaca, Morelos. Mexico

Augusto Renato Perez Mayo PhD, Jose Alberto Hernandez Aguilar PhD, Luz Stella Vallejo Trujillo PhD

Share this Article

Downloads: 231 | Weekly Hits: ⮙2 | Monthly Hits: ⮙2

Research Paper, Management, Sierra Leone, Volume 9 Issue 3, March 2020

Pages: 102 - 106

The Significance of Auditing in Project Management

Crispin George

Share this Article
Top