Research Paper | Management | Indonesia | Volume 3 Issue 6, June 2014
Strategic Management of Enterprises in the Tannery Industry : By an Integrated Deployment of SWOT Analysis and AHP Method
YaniIriani
Basically; the purpose of this study is to formulate a marketing strategy by combining SWOT analysis with Analytic Hierarchy Process (AHP). SWOT analysis is used to formulate another competitive strategy of the company. After competing optional coherent formulated the next step is deciding the company's strategic priorities by using Analytical Hierarchy process to determine the appropriate decision making. Based on the results of the SWOT analysis and the Internal-External Matrix; obtained alternative strategy is the strategy with the highest weight Weakness - Opportunity (WO); which translates as a strategy that minimizes the weaknesses that exist in the region to exploit the opportunities whose exist. The results of the AHP weighting strategy suggest that the development of technology and production ranks first in the development of the leather industry. The order of the second and third are Quality and Quantity Improvement Raw Materials (raw leather) and Human-Resource Development; while priority to fourth and fifth; respectively Industrial Development Market Development and Support. The results of the SWOT method with AHP incorporation obtained suggested an alternative strategy. This alternative is expected to help the company to achieve its goal; namely the objective is to increase sales volume; customer satisfaction and quality of human resources.
Keywords: SWOT Analysis, Analytic Hierarchy Process AHP, Internal-External Matrix
Edition: Volume 3 Issue 6, June 2014
Pages: 301 - 307
How to Cite this Article?
YaniIriani, "Strategic Management of Enterprises in the Tannery Industry : By an Integrated Deployment of SWOT Analysis and AHP Method", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=2014115, Volume 3 Issue 6, June 2014, 301 - 307
73 PDF Views | 58 PDF Downloads
Similar Articles with Keyword 'SWOT Analysis'
Research Paper, Management, Indonesia, Volume 3 Issue 6, June 2014
Pages: 529 - 534E-Business Analysis of Garut University (UNIGA) Using the Business Model Canvas
Maghfirah, Dini Turipanam Alamanda, Adhi Prasetio, Fajar Prabowo, Abdullah Ramdhani
Research Paper, Management, Indonesia, Volume 6 Issue 2, February 2017
Pages: 2117 - 2124Empowerment of Small and Medium Enterprise (SME) in Karangasem Regency
Ni Nyoman Kerti Yasa, Ni Wayan Mujiati, I G. A. Dewi Adnyani, Komang Ardana
Case Studies, Management, Indonesia, Volume 7 Issue 1, January 2018
Pages: 1655 - 1662Decision - Making for Marketing Strategy of Oil Palm Planting Materials in Pusat Penelitian Kelapa Sawit (PPKS), Indonesia
Nidya Nanda Harahap, Arif Imam Suroso, Agus Maulana
Research Paper, Management, Iran, Volume 5 Issue 7, July 2016
Pages: 377 - 384The Formulation of Strategies to Export Development in SMEs through SWOT Analysis: A Case Study in Tehran Province
Dr. Abdolmajid Sheykhi, Dr. Abbas Ali Ghayoomi, Abbas Ali Hosseinian Dastjerdi
Research Paper, Management, Indonesia, Volume 6 Issue 10, October 2017
Pages: 1164 - 1168Strategic Development Analysis of Business and Economic Empowerment Family Group (KUPEK)
Marsha Ednisa Ramadhani, Rizal Syarief, Agus Maulana