International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Most Trusted Research Journal Since Year 2012

ISSN: 2319-7064

Research Paper | Management | Indonesia | Volume 3 Issue 5, May 2014

Strategic Management Implementation Fred R. David Concept at PT Indofood Sukses Makmur; Tbk

Etty Afriani, Fury Ratna Dewi, Mulyati

Food and beverage industry is the most promising businesses in the Indonesian business. With the largest population in the world and increased economic growth; making Indonesia as a potential market thus trigger the growth of new players in the competitive landscape in the food and beverage industry. This study was conducted to examine comprehensively application of strategic management concepts Fred R. David at PT. Indofood. By using three stages of strategic management from Fred. R David; concluded that PT. Indofood is a company companies that are well positioned to continue to grow conduct business development. The QSPM matrix calculation results shows the 5.94 score for Horizontal Integration as the best alternative strategies that can be implemented by PT. Indofood with expansion and diversification.

Keywords: QSPM, economic growth, strategic management

Edition: Volume 3 Issue 5, May 2014

Pages: 608 - 611


How to Cite this Article?

Etty Afriani, Fury Ratna Dewi, Mulyati, "Strategic Management Implementation Fred R. David Concept at PT Indofood Sukses Makmur; Tbk ", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=20131795, Volume 3 Issue 5, May 2014, 608 - 611

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