International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Since Year 2012 | Open Access | Double Blind Reviewed

ISSN: 2319-7064




Downloads: 125

Research Paper | Management | Sri Lanka | Volume 3 Issue 6, June 2014


A Theoretical Approach to the Competitive Advantage Moderating Effects of Strategies: Innovation and IT

S.W.G.K. Bulankulama | Ali Khatibi [3]


Abstract: Competitive advantage is one of the important targets for an establishment of long-run survival in any type of business process. Because; the provision of organizational performance; first of all; is based on the financial performance to work with the internal; individual and external factors in an organization. Because; the company's success is depends on the collaboration of these factors. The role of motivation about the productivity and the efficiency is a topic which has been studied and debated for years in which measurement of competitive advantage vary from financial performance to customer satisfaction while updating day by day. In this study; by the theoretical approach to competitive advantage it was attempted to emphasize the theories explaining competitive advantage; measurement of competitive advantage and the importance of the competitive advantages and also what the relationship between competitive advantage; innovation and IT.


Keywords: Competitive advantages, Strategies, innovation, IT, Measurement of competitive advantage


Edition: Volume 3 Issue 6, June 2014,


Pages: 1817 - 1820


How to Cite this Article?

S.W.G.K. Bulankulama, Ali Khatibi, "A Theoretical Approach to the Competitive Advantage Moderating Effects of Strategies: Innovation and IT", International Journal of Science and Research (IJSR), Volume 3 Issue 6, June 2014, pp. 1817-1820, https://www.ijsr.net/get_abstract.php?paper_id=20131753

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