International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Most Trusted Research Journal Since Year 2012

ISSN: 2319-7064



Research Paper | Information Technology | Thailand | Volume 3 Issue 4, April 2014

Analysis of Patterns in TV Commercials that Recognize NGO Image

Areerut J, Samuel F

The purpose of this research is to analyze the pattern of television commercials and how they encourage non-governmental organizations to build their image in Thailand. It realizes how public relations can impact an organization's image. It is a truth that bad public relations management can cause hurt a reputation. On the other hand, a very small amount of work in public relations helps your organization to be recognized broadly and eventually accepted even wider. The main idea in this paper is to study and analyze patterns of television commercials that could impact non-governmental organization's images in a greater way. This research uses questionnaires and content analysis to summarize results. The findings show the aspects of how patterns of television commercials that are suited to non-governmental organization work in Thailand. It will be useful for any non-governmental organization that wishes to build their image through television commercials and also for further work based on this research.

Keywords: Television Commercial TVC, Organization Image, Non-Governmental Organization: NGO, Public Relation

Edition: Volume 3 Issue 4, April 2014

Pages: 434 - 437


How to Cite this Article?

Areerut J, Samuel F, "Analysis of Patterns in TV Commercials that Recognize NGO Image", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=20131500, Volume 3 Issue 4, April 2014, 434 - 437

25 PDF Views | 24 PDF Downloads

Download Article PDF



Similar Articles with Keyword 'Public Relation'

Research Paper, Information Technology, Thailand, Volume 3 Issue 4, April 2014

Pages: 434 - 437

Analysis of Patterns in TV Commercials that Recognize NGO Image

Areerut J, Samuel F

Share this article

Review Papers, Information Technology, Thailand, Volume 3 Issue 4, April 2014

Pages: 429 - 433

Study of Set up Candid Clips via New Media Effectiveness

Suparada Prapawong, Eakapotch Dhanasiri

Share this article
Top