International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Most Trusted Research Journal Since Year 2012

ISSN: 2319-7064

Review Papers | Management | Tunisia | Volume 3 Issue 5, May 2014

The Use of Internet and the Emergence of Consumer "Co-Creator"

RegaiegEssafi Raida, BouslamaNji

This present article aims to explain how the Internet is introducing new challenges in managing customer relationships while promoting the emergence of consumers ?co- creator?. Integrating ?Co creation? is a source of customization and it makes the adaptation of the company offers to customers' needs.

Keywords: Internet use, relational approach, consumers co-creator, interaction, customer relationship management

Edition: Volume 3 Issue 5, May 2014

Pages: 932 - 934


How to Cite this Article?

RegaiegEssafi Raida, BouslamaNji, "The Use of Internet and the Emergence of Consumer "Co-Creator"", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=15051405, Volume 3 Issue 5, May 2014, 932 - 934

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