International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Since Year 2012 | Open Access | Fully Refereed | Peer Reviewed

ISSN: 2319-7064




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Review Papers | Management | Tunisia | Volume 3 Issue 5, May 2014


The Use of Internet and the Emergence of Consumer Co-Creator

RegaiegEssafi Raida | BouslamaNji


Abstract: This present article aims to explain how the Internet is introducing new challenges in managing customer relationships while promoting the emergence of consumers ?co- creator?. Integrating ?Co creation? is a source of customization and it makes the adaptation of the company offers to customers' needs.


Keywords: Internet use, relational approach, consumers co-creator, interaction, customer relationship management


Edition: Volume 3 Issue 5, May 2014,


Pages: 932 - 934

The Use of Internet and the Emergence of Consumer Co-Creator


How to Cite this Article?

RegaiegEssafi Raida, BouslamaNji, "The Use of Internet and the Emergence of Consumer Co-Creator", International Journal of Science and Research (IJSR), https://www.ijsr.net/get_abstract.php?paper_id=15051405, Volume 3 Issue 5, May 2014, 932 - 934, #ijsrnet

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