International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Since Year 2012 | Open Access | Double Blind Reviewed

ISSN: 2319-7064




Downloads: 158

Research Paper | Management | India | Volume 4 Issue 8, August 2015


International Marketing Environment Challenges and Opportunities

Leela Krishna Ganapavarapu [2] | S. Rama Krishna Chary


Abstract: The international marketing environment is changing rapidly. The globalization of markets, coupled with advancements in technology have made distances meaningless. The first section of International Marketing offers an overview of a discussion of the global business, marketing opportunities and challenges of global environments, confronting the marketer. This study mainly focused on evolution of international marketing, perspectives & global business trends. Marketing of products and services of the countries presents a very challenging task to multinational companies (MNC) due to the difference in political, economy and socio-cultural aspects. In this paper we discussed example i. e. , products of apples and oranges are importing from other countries, production, and how much customers attracting the oranges and apples.


Keywords: International Marketing, Globalization, Global business


Edition: Volume 4 Issue 8, August 2015,


Pages: 1836 - 1838


How to Cite this Article?

Leela Krishna Ganapavarapu, S. Rama Krishna Chary, "International Marketing Environment Challenges and Opportunities", International Journal of Science and Research (IJSR), Volume 4 Issue 8, August 2015, pp. 1836-1838, https://www.ijsr.net/get_abstract.php?paper_id=14081504

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