Research Paper | Management | India | Volume 4 Issue 8, August 2015
International Marketing Environment Challenges and Opportunities
Leela Krishna Ganapavarapu  | S. Rama Krishna Chary
Abstract: The international marketing environment is changing rapidly. The globalization of markets, coupled with advancements in technology have made distances meaningless. The first section of International Marketing offers an overview of a discussion of the global business, marketing opportunities and challenges of global environments, confronting the marketer. This study mainly focused on evolution of international marketing, perspectives & global business trends. Marketing of products and services of the countries presents a very challenging task to multinational companies (MNC) due to the difference in political, economy and socio-cultural aspects. In this paper we discussed example i. e. , products of apples and oranges are importing from other countries, production, and how much customers attracting the oranges and apples.
Keywords: International Marketing, Globalization, Global business
Edition: Volume 4 Issue 8, August 2015,
Pages: 1836 - 1838
How to Cite this Article?
Leela Krishna Ganapavarapu, S. Rama Krishna Chary, "International Marketing Environment Challenges and Opportunities", International Journal of Science and Research (IJSR), Volume 4 Issue 8, August 2015, pp. 1836-1838, https://www.ijsr.net/get_abstract.php?paper_id=14081504
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