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Research Paper | Social Science | India | Volume 6 Issue 3, March 2017

An Vital Analysis of Effect of Globalization on Indian Television and Culture in a Present Scenario

Meenakshi ^[66]

Abstract: In the existing times, the arena is turning into a much extra integrated market based totally on capitalist or marketplace economics. That is making the media more commercial, supported by using advertising, aimed on purchasers and to denationalise telecommunications businesses that formerly had been government owned. Globalization of media affect humans, shaping the way they understand their social identities, their cultural communities, and wider world wherein they stay. Media globalization and the consequent enlargement of specially Western transnational media empires have converted broadcasting in India. Just as western cultural programmes and Hollywood films are being ate up the world over, non-Western cultural programmes and bollywood films are being fed on anywhere as nicely. To a great volume, the television industry in India is going international and neighborhood. With the provision of multi-channel worldwide tv and the improvement of recent technology, India is producing and exporting its personal programmes.

Keywords: Globalization, Television and cultural

Edition: Volume 6 Issue 3, March 2017,

Pages: 1201 - 1205

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