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Research Paper | Management | Cyprus | Volume 3 Issue 1, January 2014
The Use of Public Relations and Advertising as a Tool for Re-Establishing and Rebranding Failing Products: A Study of VITAFOAM Nigeria Plc
Awobamise Ayodeji
Abstract: In Nigeria, it is no longer surprising to hear that a company that everyone thought was doing well is going out of business. The prevailing financial crisis in Nigeria and the world over has not helped issues. Companies are folding up by the day. Vitafoam Plc. was just one of the many companies that were hard hit by this problem. However after years of rebranding efforts, they finally emerged as market leader and have continuously being growing in leaps and bounds. The purpose of this research is to find out how Public Relations and Advertising activities helped reposition Vitafoam.
Keywords: Public Relations, Advertising, Re-branding, DAGMAR
Edition: Volume 3 Issue 1, January 2014,
Pages: 287 - 291
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Research Paper, Management, Iraq, Volume 6 Issue 5, May 2017
Pages: 971 - 977The Evaluating of Management by Values through Diffusion of Innovations Theory
Reyam Al Dafa'ai | Ya'arub Al Sa'aidi
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Research Paper, Management, Nigeria, Volume 3 Issue 4, April 2014
Pages: 793 - 799Leveraging Corporate Social Performance and Corporate Reputation for Strategic Brand Positioning
Princewell N. Achor [2] | Robert Anforo U.