International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Open Access | Fully Refereed | Peer Reviewed

ISSN: 2319-7064


Downloads: 130

Research Paper | Management | Cyprus | Volume 3 Issue 1, January 2014


The Use of Public Relations and Advertising as a Tool for Re-Establishing and Rebranding Failing Products: A Study of VITAFOAM Nigeria Plc

Awobamise Ayodeji


Abstract: In Nigeria, it is no longer surprising to hear that a company that everyone thought was doing well is going out of business. The prevailing financial crisis in Nigeria and the world over has not helped issues. Companies are folding up by the day. Vitafoam Plc. was just one of the many companies that were hard hit by this problem. However after years of rebranding efforts, they finally emerged as market leader and have continuously being growing in leaps and bounds. The purpose of this research is to find out how Public Relations and Advertising activities helped reposition Vitafoam.


Keywords: Public Relations, Advertising, Re-branding, DAGMAR


Edition: Volume 3 Issue 1, January 2014,


Pages: 287 - 291


How to Cite this Article?

Awobamise Ayodeji, "The Use of Public Relations and Advertising as a Tool for Re-Establishing and Rebranding Failing Products: A Study of VITAFOAM Nigeria Plc", International Journal of Science and Research (IJSR), https://www.ijsr.net/get_abstract.php?paper_id=02013796, Volume 3 Issue 1, January 2014, 287 - 291

How to Share this Article?

Enter Your Email Address


Similar Articles with Keyword 'Public Relations'

Downloads: 47

Research Paper, Management, Iraq, Volume 6 Issue 5, May 2017

Pages: 971 - 977

The Evaluating of Management by Values through Diffusion of Innovations Theory

Reyam Al Dafa'ai; Ya'arub Al Sa'aidi

Share this Article

Downloads: 110

Research Paper, Management, Indonesia, Volume 5 Issue 11, November 2016

Pages: 810 - 814

Analysis of Marketing Communications Mix to Brand Image and the Impact on the Students Decision in Choosing a Private College in Purwakarta : Survey on Student STT Wastukancana

Imas Widowati, Elly Setiadewi

Share this Article

Similar Articles with Keyword 'Advertising'

Downloads: 90

Informative Article, Management, India, Volume 9 Issue 11, November 2020

Pages: 1636 - 1638

Effectiveness of Social Networking as a Marketing Promotional Tool in Post COVID Era of Business

Jainy Rajan

Share this Article

Downloads: 99

Review Papers, Management, India, Volume 4 Issue 5, May 2015

Pages: 1886 - 1888

Mushrooming Humors in Modern Trends of Advertising - An Overview

Kajapriya R, Surya R

Share this Article

Similar Articles with Keyword 'Rebranding'

Downloads: 135

Case Studies, Management, Singapore, Volume 4 Issue 10, October 2015

Pages: 56 - 60

BP de Silva and the Rebranding of RISIS

Daniel Koh

Share this Article

Downloads: 137

Research Paper, Management, Kenya, Volume 4 Issue 3, March 2015

Pages: 995 - 1001

The Relationship between Rebranding and Customer Loyalty: The Case of Kenya Power

Makori M. Nyambane, Makori M. Ezekiel

Share this Article

Similar Articles with Keyword 'Public'

Downloads: 0

Research Paper, Management, India, Volume 10 Issue 6, June 2021

Pages: 1759 - 1765

Assessment of Conflicts at Village Panchayaths in Karnataka 1

Dr Chethan S, Dr Yathish Chendra

Share this Article

Downloads: 1

Research Paper, Management, India, Volume 10 Issue 8, August 2021

Pages: 208 - 211

Study on the Policies on Monetary Management in Schools

Nibedito Pani

Share this Article

Similar Articles with Keyword 'Relations'

Downloads: 136

Research Paper, Management, Mexico, Volume 4 Issue 11, November 2015

Pages: 635 - 644

Empirical Study of the Top Management, their Skills and Abilities Case: Firms in Cuernavaca, Morelos. Mexico

Augusto Renato Perez Mayo PhD, Jose Alberto Hernandez Aguilar PhD, Luz Stella Vallejo Trujillo PhD

Share this Article

Downloads: 233 | Monthly Hits: ⮙1

Research Paper, Management, Sierra Leone, Volume 9 Issue 3, March 2020

Pages: 102 - 106

The Significance of Auditing in Project Management

Crispin George

Share this Article
Top