Research Paper | Financial Engineering | Romania | Volume 3 Issue 1, January 2014
From Vision to Performance through Balanced Scorecard ?Effect?
Constana IACOB, Mihaela Cristina GHEORGHE
Understanding of changes and release of strategies through the process of adjustment, became utopian pathways difficult to express by action and to be materialized within outcomes. Although flexibility seems to be the answer of the theoreticians to the wave of change, reaching this condition placed into difficulties the companies that encountered the turbulences of the market. In order for a company to be flexible, at least in theory, it needs to be carried, consciously, by the wave of change, thereby it will have vision of what will come and will be able to adapt. If vision is the launch point of the strategy, and performance is the purpose of debut, the form of browsing the way between them determines the quality of the trajectory. In order to achieve performance, the route covered from vision to performance, should be supported by a cultural instrument omnipresent in action (through a multilevel strategy which would take into account the trio: lever-team, lever-internal processes, lever-customer) and in manifestation (by reaching the financial and image objectives), called balanced scorecard.
Keywords: balanced scorecard, performance, learning and growth perspective, internal process perspective, customer perspective, financial perspective
Edition: Volume 3 Issue 1, January 2014
Pages: 93 - 98
How to Cite this Article?
Constana IACOB, Mihaela Cristina GHEORGHE, "From Vision to Performance through Balanced Scorecard ?Effect?", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=02013745, Volume 3 Issue 1, January 2014, 93 - 98
85 PDF Views | 75 PDF Downloads
Similar Articles with Keyword 'performance'
Forecasting of Indian Stock Market Index S&P CNX Nifty 50 Using Artificial Intelligence
Dr. Jay Desai, Nisarg A Joshi
The Influence of Service Quality and Advertising Messages on Intention to Use Mobile Banking Service: (Case Study in BPR-KS Bandung)
Zulganef, Taufik Rachim, Eric Pardede
Effect of Microfinance Lending on the Financial Performance of Businesses: A Case Study of Small and Medium Enterprises in Nakuru East Sub-County, Kenya
Kamau Anthony M., Kalio A.M.
Effects of Working Capital Management on the Performance of Firms in Kenya: A Case Study of Kenya Ports Authority
Mwanahamisi Ali Wembe
The Determinants of Dividend Smoothing among Listed Companies at the Nairobi Securities Exchange
Abala P. Otieno, Magadi S. Oloo