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Research Paper | Marketing | India | Volume 13 Issue 10, October 2024 | Rating: 4.7 / 10
Emerging Marketing Trends in India: A Shift Towards Digital, ECommerce, and Sustainability
Dia Khatwani
Abstract: Marketing in India has undergone a significant transformation, driven by rapid technological advancements, shifts in consumer behavior, and evolving economic dynamics. This research paper explores the key marketing trends shaping the Indian marketplace, including the rise of digital marketing, e - commerce growth, influencer marketing, and personalized advertising. It delves into the increasing influence of social media, content marketing, and the growing importance of regional and vernacular content in engaging a diverse audience. Additionally, the paper highlights the role of artificial intelligence in hyper - targeted marketing and the emergence of purpose - driven and sustainable marketing in response to changing consumer values. Through an analysis of these trends, this paper aims to provide insights into the opportunities and challenges businesses face in adapting to the evolving Indian marketing landscape.
Keywords: digital marketing, ecommerce growth, influencer marketing, personalization, regional marketing
Edition: Volume 13 Issue 10, October 2024,
Pages: 900 - 902