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A Review on Companies' Export Performance from the Points of View of Management Commitment, Firm Characteristics, and Adaptive Marketing Strategy

Hanggoro Susanto, Endah Marendah Ratnaningtyas, Eli Suherli, Nur Wening, Tutut Herawan

Abstract: In the era of globalization such as now, opportunities are open for companies to enter overseas markets. However, to succeed in such a system, there are several factors which influence the chances. This research aims at reviewing the factors which contribute to the success of a company's penetration to the international market. It comprehensively review on companies export performance from the points of view of management commitment, firm characteristics, and adaptive marketing strategy. The method used in this research is the Systematic Literature Review (SLR). We attempt to gather literatures which correlate with export performance and the factors that influence and analyze current actual strength and issues. there are many researches which found that Management Commitment, Firm Characteristic, and Adaptive Marketing Strategy correlate and influence a companys export performance. Finally, open problems for future research are also comprehensively discussed.

Keywords: Company export performance; Management commitment; Firm characteristics; Adaptive marketing strategy.

Country: Indonesia, Subject Area: Management

Pages: 684 - 696

Edition: Volume 8 Issue 7, July 2019

How to Cite this Article?

Hanggoro Susanto, Endah Marendah Ratnaningtyas, Eli Suherli, Nur Wening, Tutut Herawan, "A Review on Companies' Export Performance from the Points of View of Management Commitment, Firm Characteristics, and Adaptive Marketing Strategy", International Journal of Science and Research (IJSR), https://www.ijsr.net/archive/v8i7/show_abstract.php?id=ART20199403, Volume 8 Issue 7, July 2019, 684 - 696

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