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Determinants of the Digital Purchase Process and Their Impact on the Sales of Business Organizations

Eman Wadie Abdel Halim

Abstract: Clients sharing in and their interaction with digital marketing campaigns launched by business corporations through the social media is cost-effective and raises the return on investment of these corporations. Through this easy means of communication, it becomes possible to reach the client at the adequate time and place, in line with the clients demographic specifications. Digital marketing depends on four main pillars: Content, Data, Technology and Clients. This study was able to determine the principal factors influencing the digital purchase decision or the 7 S namely: Speed of communication The offered Service The various Social media The Companys Site and the other Sites chosen to display the product The Sort of goods and services offered for sale The diversity and modernity of the goods and services offered for Sale Specific data and information about the advertised product/service. This research paper was also keen to investigate the impact of the frequency of clients visits and data collection via the social media on increasing the companys sales in general, through a case-study.

Keywords: Digital purchase decision, digital marketing, visits to the companys site, clients demographic specifications according to the social media, clients epoch.

Country: Egypt, Subject Area: Management

Pages: 190 - 202

Edition: Volume 8 Issue 7, July 2019

How to Cite this Article?

Eman Wadie Abdel Halim, "Determinants of the Digital Purchase Process and Their Impact on the Sales of Business Organizations", International Journal of Science and Research (IJSR), https://www.ijsr.net/archive/v8i7/show_abstract.php?id=ART20199261, Volume 8 Issue 7, July 2019, 190 - 202

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