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Understanding Political Marketing in the Light of Dream for Sale in Democracy

Dr. Umakanta Hazarika, Susmita Borah

Abstract: Nevertheless democracy being the most favorable ideology is always questioned in practice in system of governance .It is as a rule of majority can be felt but hardly seen in most of countries in the globe. People?s duty in democracy is supposed to be limited to the poll not to the policy making. It is in the hands of minority elected by people in general. The small group decides acts and determines on behalf of masses. Then why mob stands in the gate of government? Even Abraham Lincoln?s highly celebrated definition is claimed to be restricted within the theoretical boundary and democracy as a system of government is found to be guided by a distinct elite class with dominant ideology.

Keywords: Democracy , Masses, Ideology , Favorable etc.

Country: India, Subject Area: Political Science

Pages: 117 - 119

Edition: Volume 8 Issue 5, May 2019

How to Cite this Article?

Dr. Umakanta Hazarika, Susmita Borah, "Understanding Political Marketing in the Light of Dream for Sale in Democracy", International Journal of Science and Research (IJSR),, Volume 8 Issue 5, May 2019, 117 - 119

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