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Consumer Behavior towards FMCG Products

Prakash Natikar

Abstract: This study attempts to investigate the Consumer behavior towards FMCG Products. A total of 55 customers were approached to collect data, by means of questionnaires. The Business Dictionary defines consumer perception as a ?marketing concept that encompasses a customer?s impression, awareness or consciousness about a company or its offerings. Typically, customer perception is affected by advertising, reviews, public relations, social media, personal experiences, and other channels.?The truth is that everything affects customer perception, from the way you position your product vertically and horizontally on a shelf, to the colors and shapes you use in creating your logo. Even things outside of your control, which may seem innocuous, such as the time of the day when your customer interacts with your brand - even this will affect consumer perception.

Keywords: Consumer behavior, Fast Moving Consumer Products (FMCG), Perception

Country: India, Subject Area: Business Management

Pages: 1174 - 1176

Edition: Volume 8 Issue 3, March 2019

How to Cite this Article?

Prakash Natikar, "Consumer Behavior towards FMCG Products", International Journal of Science and Research (IJSR), https://www.ijsr.net/archive/v8i3/show_abstract.php?id=ART20196320, Volume 8 Issue 3, March 2019, 1174 - 1176

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