Search for Articles:

Recently Published: Role of Hysteroscopy to Improve Live Birth Rate among Secondary Infertile Couples          ||          Moderating Effect of Access to Capital on the Relationship between Financial Literacy and Firm Survival          ||          Treatment of Compound Tibial Diaphyseal Fractures by Ilizarov Method: A Retrospective Study          ||          Evaluation of Risk Factors and Clinical Study in Patients with Medullary Infarct          ||          Volumetric Estimation of Stockpiles using UAV          ||          Correlation between Swelling Post Odontectomy in Lower Third Molar with the Increase of Concentration Alpha Amylase Saliva          ||          Breaching the Gap between Clinical and Radiographic Diagnosis of Amelogenesis Imperfecta: A Review          ||          Evolution of Hypovitaminosis D among Libyan Blood Donors (18-55 Years Old) Attending Maternity Hospital for Donation          ||          Determinants of Passenger Transport Choices in Ghana: Evidence from Household Data          ||          The Effect of Non-Surgical Periodontal Therapy on Glycosylated Hemoglobin HBA1C Levels Fortype II Diabetes Mellitus in Libyan Patients: Retrospective Interventional Study          ||         

Recently Downloaded: Factors Associated with the Practice of Physical Activity of Leisure in Adolescents          ||          Drivers? Comprehension of the Traffic Signs          ||          An Advanced Safety Vehicle for Safe Driving          ||          An Overview of Controlling Vehicle Direction Using Brain Rhythms          ||          Wireless Fetal Monitoring          ||          Wireless Fetal Monitoring          ||          A Methodological Survey for Fire Detection in Camera Surveillance          ||          Drinking Water and Its Health Impact          ||          Legal Protection of Medical Records as Evidence Tool in Law Enforcement Process          ||          Smart Inter-Vehicular Communication System for Saving Human Lives          ||          Smart Inter-Vehicular Communication System for Saving Human Lives          ||          Smart Inter-Vehicular Communication System for Saving Human Lives          ||          Smart Inter-Vehicular Communication System for Saving Human Lives          ||          IMPACT OF BUDDHISM THROUGH THIEN TRADITION IN BRILLIANT DYNASTIES IN THE VIETNAMESE HISTORY          ||          Groundwater Modelling using Visual MODFLOW in the Last Two Decades in India: A Review          ||          Comparative Evaluation of Oxygen Saturation Level and Heart Rate Using Pulse Oximeter during Non - Surgical and Surgical Periodontal Therapy - An Observational Study          ||          Access to Water and Sanitation is Not Enough, but their Management to End the Crisis          ||          Analysis of Road Vehicle Density based VANET Routing Protocol in City Environments using QualNet          ||          Blind Assist Stick Using Microcontroller          ||          Drinking Water and Its Health Impact          ||         


Marketing Strategies of Private and Public Life Insurance Companies: A Case Study of Bajaj Allianz and Life Insurance Corporation of India

Quaseem Anwar

Abstract: Life is full of uncertainties due to different type of risks like death, accidents, loss of health and property, flood, fire, earthquake. Everyday some unfavorable events do happen which cause anxiety to our life and disturb our peace of mind. Human beings always sought protection from such risks. Insurance is the answer to the types of risks and uncertainties. Insurance is based on the principal that a group of persons exposed to similar type of risk join together and pool their resources to help the few unfortunate ones and meet the loss. Insurance is the process in which losses of few are agreed by many persons who are equally exposed to same risks. Its basic purpose is to derive the plans to meet financial consequences of unfavorable happenings.

Keywords: Life Insurance Corporation of India of India, Bajaj Allianz Life insurance, Economic reforms, I.R.D.A, Marketing strategies, Insurance sector, corporate communication, International Joint ventures and Alternate Channels

Country: India, Subject Area: Management

Pages: 1813 - 1816

Edition: Volume 8 Issue 3, March 2019

How to Cite this Article?

Quaseem Anwar, "Marketing Strategies of Private and Public Life Insurance Companies: A Case Study of Bajaj Allianz and Life Insurance Corporation of India", International Journal of Science and Research (IJSR), https://www.ijsr.net/archive/v8i3/show_abstract.php?id=24031904, Volume 8 Issue 3, March 2019, 1813 - 1816

Download PDF


Viewed 51 times.

Downloaded 19 times.