%PDF-1.5
%
36 0 obj
null
endobj
39 0 obj
<<
/DA (/Helv 0 Tf 0 g )
/DR <<
/Encoding <<
/PDFDocEncoding 35 0 R
>>
/Font <<
/Helv 34 0 R
>>
>>
/Fields 33 0 R
>>
endobj
50 0 obj
<<
/BaseFont /MUEBUA+TimesNewRomanPS-BoldItalicMT
/Encoding /WinAnsiEncoding
/FirstChar 32
/FontDescriptor 53 0 R
/LastChar 121
/Subtype /TrueType
/Type /Font
/Widths [ 250 0 0 0 0 0 0 0 0 0 0 0 250 0 250 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 667 0 667
0 0 0 0 778 389 0 0 0 0 722 0 611 0 667 0 611 0 667 0 0 0 0 0 0 0 0 0 0 500 500 444
500 444 333 500 556 278 278 500 278 778 556 500 500 0 389 389 278 556 444 667 0 444
]
>>
endobj
31 0 obj
<<
/Ascent 1005
/CIDSet 30 0 R
/CapHeight 0
/Descent -219
/Flags 4
/FontBBox [ 0 -220 1113 1005 ]
/FontFamily (Symbol)
/FontFile2 32 0 R
/FontName /GKDJKF+SymbolMT
/FontStretch /Normal
/FontWeight 400
/ItalicAngle 0
/StemV 0
/Type /FontDescriptor
>>
endobj
51 0 obj
<<
/Ascent 1026
/CapHeight 662
/Descent -307
/Flags 34
/FontBBox [ -558 -307 2000 1026 ]
/FontFamily (Times New Roman)
/FontFile2 56 0 R
/FontName /JPWOEG+TimesNewRomanPS-BoldMT
/FontStretch /Normal
/FontWeight 700
/ItalicAngle 0
/StemV 136
/Type /FontDescriptor
/XHeight 457
>>
endobj
53 0 obj
<<
/Ascent 1032
/CapHeight 662
/Descent -307
/Flags 98
/FontBBox [ -547 -307 1401 1032 ]
/FontFamily (Times New Roman)
/FontFile2 60 0 R
/FontName /MUEBUA+TimesNewRomanPS-BoldItalicMT
/FontStretch /Normal
/FontWeight 700
/ItalicAngle -17
/StemV 124
/Type /FontDescriptor
/XHeight 453
>>
endobj
17 0 obj
<<
/BaseFont /GKDJKF+SymbolMT
/DescendantFonts [ 28 0 R ]
/Encoding /Identity-H
/Subtype /Type0
/ToUnicode 29 0 R
/Type /Font
>>
endobj
26 0 obj
[ /ICCBased 27 0 R ]
endobj
34 0 obj
<<
/BaseFont /Helvetica
/Encoding 35 0 R
/Name /Helv
/Subtype /Type1
/Type /Font
>>
endobj
28 0 obj
<<
/BaseFont /GKDJKF+SymbolMT
/CIDSystemInfo <<
/Ordering (Identity)
/Registry (Adobe)
/Supplement 0
>>
/CIDToGIDMap /Identity
/DW 1000
/FontDescriptor 31 0 R
/Subtype /CIDFontType2
/Type /Font
/W [ 120 [ 460 ] ]
>>
endobj
25 0 obj
<<
/Ascent 1023
/CapHeight 662
/Descent -307
/Flags 98
/FontBBox [ -498 -307 1333 1023 ]
/FontFamily (Times New Roman)
/FontFile2 24 0 R
/FontName /HPRXCK+TimesNewRomanPS-ItalicMT
/FontStretch /Normal
/FontWeight 400
/ItalicAngle -17
/StemV 72
/Type /FontDescriptor
/XHeight 442
>>
endobj
22 0 obj
<<
/BaseFont /HPRXCK+TimesNewRomanPS-ItalicMT
/Encoding /WinAnsiEncoding
/FirstChar 32
/FontDescriptor 25 0 R
/LastChar 121
/Subtype /TrueType
/Type /Font
/Widths [ 250 0 0 0 0 0 778 0 0 0 0 0 250 333 0 0 0 0 0 0 0 0 0 0 0 0 333 0 0 0 0 0 0 611
0 667 0 611 0 0 722 333 0 0 0 833 0 0 611 0 611 0 556 0 0 0 0 0 0 0 0 0 0 0 0 500
500 444 500 444 278 500 500 278 0 444 278 722 500 500 500 500 389 389 278 500 444
667 444 444 ]
>>
endobj
52 0 obj
<<
/Ascent 1007
/CapHeight 662
/Descent -307
/Flags 34
/FontBBox [ -568 -307 2000 1007 ]
/FontFamily (Times New Roman)
/FontFile2 57 0 R
/FontName /WOEJEG+TimesNewRomanPSMT
/FontStretch /Normal
/FontWeight 400
/ItalicAngle 0
/StemV 80
/Type /FontDescriptor
/XHeight 448
>>
endobj
35 0 obj
<<
/Differences [ 24 /breve /caron /circumflex /dotaccent /hungarumlaut /ogonek /ring /tilde 39 /quotesingle
96 /grave 128 /bullet /dagger /daggerdbl /ellipsis /emdash /endash /florin /fraction
/guilsinglleft /guilsinglright /minus /perthousand /quotedblbase /quotedblleft /quotedblright
/quoteleft /quoteright /quotesinglbase /trademark /fi /fl /Lslash /OE /Scaron /Ydieresis
/Zcaron /dotlessi /lslash /oe /scaron /zcaron 160 /Euro 164 /currency 166 /brokenbar
168 /dieresis /copyright /ordfeminine 172 /logicalnot /.notdef /registered /macron
/degree /plusminus /twosuperior /threesuperior /acute /mu 183 /periodcentered /cedilla
/onesuperior /ordmasculine 188 /onequarter /onehalf /threequarters 192 /Agrave /Aacute
/Acircumflex /Atilde /Adieresis /Aring /AE /Ccedilla /Egrave /Eacute /Ecircumflex
/Edieresis /Igrave /Iacute /Icircumflex /Idieresis /Eth /Ntilde /Ograve /Oacute /Ocircumflex
/Otilde /Odieresis /multiply /Oslash /Ugrave /Uacute /Ucircumflex /Udieresis /Yacute
/Thorn /germandbls /agrave /aacute /acircumflex /atilde /adieresis /aring /ae /ccedilla
/egrave /eacute /ecircumflex /edieresis /igrave /iacute /icircumflex /idieresis /eth
/ntilde /ograve /oacute /ocircumflex /otilde /odieresis /divide /oslash /ugrave /uacute
/ucircumflex /udieresis /yacute /thorn /ydieresis ]
/Type /Encoding
>>
endobj
33 0 obj
[ ]
endobj
6 0 obj
[ /Indexed 54 0 R 76 55 0 R ]
endobj
7 0 obj
[ /ICCBased 27 0 R ]
endobj
5 0 obj
<<
/Count 5
/Kids [ 37 0 R 3 0 R 15 0 R 18 0 R 20 0 R ]
/Type /Pages
>>
endobj
54 0 obj
[ /ICCBased 59 0 R ]
endobj
1 0 obj
<<
/Author (Awobamise Ayodeji)
/CreationDate (D:20140122215430+05'30')
/Creator (International Journal of Science and Research \(IJSR\), www.ijsr.net)
/Keywords (Public Relations, Advertising, Re-branding, DAGMAR\r\n)
/ModDate (D:20200419174059+05'30')
/Producer (Total PDF Watermark Remover 1.0.214)
/Subject (In Nigeria, it is no longer surprising to hear that a company that everyone thought was doing well is going out of business. The prevailing financial crisis in Nigeria and the world over has not helped issues. Companies are folding up by the day. Vitafoam Plc. was just one of the many companies that were hard hit by this problem. However after years of rebranding efforts, they finally emerged as market leader and have continuously being growing in leaps and bounds. The purpose of this research is to find out how Public Relations and Advertising activities helped reposition Vitafoam.\r\n)
/Title (The Use of Public Relations and Advertising as a Tool for Re-Establishing and Rebranding Failing Products: A Study of VITAFOAM Nigeria Plc)
>>
endobj
8 0 obj
<<
/AIS false
/BM /Normal
/CA 1
/OP false
/OPM 1
/SA true
/SMask /None
/Type /ExtGState
/ca 1
/op false
>>
endobj
13 0 obj
<<
/BaseFont /Arial
/Encoding /WinAnsiEncoding
/FirstChar 0
/FontDescriptor 58 0 R
/LastChar 255
/Subtype /TrueType
/Type /Font
/Widths [ 750 750 750 750 750 750 750 750 750 750 750 750 750 750 750 750 750 750 750 750
750 750 750 750 750 750 750 750 750 750 750 750 278 278 355 556 556 889 667 191 333
333 389 584 278 333 278 278 556 556 556 556 556 556 556 556 556 556 278 278 584 584
584 556 1015 667 667 722 722 667 611 778 722 278 500 667 556 833 722 778 667 778
722 667 611 722 667 944 667 667 611 278 278 278 469 556 333 556 556 500 556 556 278
556 556 222 222 500 222 833 556 556 556 556 333 500 278 556 500 722 500 500 500 334
260 334 584 350 556 350 222 556 333 1000 556 556 333 1000 667 333 1000 350 611 350
350 222 222 333 333 350 556 1000 333 1000 500 333 944 350 500 667 278 333 556 556
556 556 260 556 333 737 370 556 584 333 737 552 400 549 333 333 333 576 537 333 333
333 365 556 834 834 834 611 667 667 667 667 667 667 1000 722 667 667 667 667 278
278 278 278 722 722 778 778 778 778 778 584 778 722 722 722 722 667 667 611 556 556
556 556 556 556 889 500 556 556 556 556 278 278 278 278 556 556 556 556 556 556 556
549 611 556 556 556 556 500 556 500 ]
>>
endobj
12 0 obj
<<
/BaseFont /WOEJEG+TimesNewRomanPSMT
/Encoding /WinAnsiEncoding
/FirstChar 32
/FontDescriptor 52 0 R
/LastChar 148
/Subtype /TrueType
/Type /Font
/Widths [ 250 0 408 0 0 833 778 0 333 333 0 0 250 333 250 278 500 500 500 500 500 500 500
500 500 500 278 278 0 0 0 444 0 722 667 667 722 611 556 722 722 333 389 722 611 889
722 722 556 722 667 556 611 722 722 944 722 722 0 333 0 333 0 500 0 444 500 444 500
444 333 500 500 278 278 500 278 778 500 500 500 500 333 389 278 500 500 722 500 500
444 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 333 333 444 444 ]
>>
endobj
11 0 obj
<<
/BaseFont /JPWOEG+TimesNewRomanPS-BoldMT
/Encoding /WinAnsiEncoding
/FirstChar 32
/FontDescriptor 51 0 R
/LastChar 146
/Subtype /TrueType
/Type /Font
/Widths [ 250 0 0 0 0 0 833 0 333 333 0 0 250 333 250 0 500 500 500 500 500 500 500 500 0
500 333 0 0 0 0 0 0 722 0 722 722 667 611 778 778 389 500 778 667 944 722 778 611
778 722 556 667 0 722 1000 0 0 0 0 0 0 0 0 0 500 556 444 556 444 333 500 556 278
333 556 278 833 556 500 556 0 444 389 333 556 500 722 500 500 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 333 ]
>>
endobj
9 0 obj
<<
/AIS false
/BM /Normal
/CA 1
/OP false
/OPM 1
/SA false
/SMask /None
/Type /ExtGState
/ca 1
/op false
>>
endobj
10 0 obj
<<
/AIS false
/BM /Normal
/CA 1
/OP false
/OPM 0
/SA true
/SMask /None
/Type /ExtGState
/ca 1
/op false
>>
endobj
58 0 obj
<<
/Ascent 1006
/CapHeight 716
/Descent -325
/Flags 32
/FontBBox [ -665 -325 2000 1006 ]
/FontFamily (Arial)
/FontName /Arial
/FontStretch /Normal
/FontWeight 400
/ItalicAngle 0
/StemV 88
/Type /FontDescriptor
/XHeight 519
>>
endobj
2 0 obj
<<
/Length 3247
/Type /Metadata
/Subtype /XML
>>
stream
Awobamise Ayodeji
Public Relations
Advertising
Re-branding
DAGMAR
In Nigeria, it is no longer surprising to hear that a company that everyone thought was doing well is going out of business. The prevailing financial crisis in Nigeria and the world over has not helped issues. Companies are folding up by the day. Vitafoam Plc. was just one of the many companies that were hard hit by this problem. However after years of rebranding efforts, they finally emerged as market leader and have continuously being growing in leaps and bounds. The purpose of this research is to find out how Public Relations and Advertising activities helped reposition Vitafoam.
The Use of Public Relations and Advertising as a Tool for Re-Establishing and Rebranding Failing Products: A Study of VITAFOAM Nigeria Plc
Total PDF Watermark Remover 1.0.214
2020-04-19T17:40:59+05:30
endstream
endobj
3 0 obj
<<
/Contents 4 0 R
/CropBox [ 0 0 595.22 842 ]
/MediaBox [ 0 0 595.22 842 ]
/Parent 65 0 R
/Resources <<
/ColorSpace <<
/CS0 6 0 R
/CS1 7 0 R
>>
/ExtGState <<
/GS0 8 0 R
/GS1 9 0 R
/GS2 10 0 R
>>
/Font <<
/TT0 11 0 R
/TT1 12 0 R
/TT2 13 0 R
>>
/ProcSet [ /PDF /Text /ImageC /ImageI ]
/XObject <<
/Im0 14 0 R
>>
>>
/Rotate 0
/Type /Page
>>
endobj
4 0 obj
<<
/Filter /FlateDecode
/Length 7095
>>
stream
HW[w
+x{bEnV24nvv;-їCyt7 I]cd"Iq
YK!aDI96,He`;~^k @乐IBF8UA(LD$8ZfaC/!W}Xn ,iH K"#X6=TFK_maU)4(S¯Ѫ.4{i3AJX pKi2